The gold rush of this generation lies in Amazon: it’s where dreams are made, hopes are crushed, profits amassed, losses accrued. There are hopes of striking it rich right away armed with nothing but a product to call your own and a plucky sense of optimism. Making money on Amazon may involve a bit of luck, but almost all of it comes from hard work, determination, and knowledge of the terrain.
There are classes and workshops galore that claim to teach you the trick to figuring out Amazon. With just a laptop, a notebook, and a pen, some say, you can get your product in front of millions of Amazon shoppers. With just the right amount of guidance, you can go off into the big wide world of Amazon and make it your own, sometimes making thousands of dollars a week with just a few hours’ passive attention paid to your account. These classes which give you the secret to Amazon are ineffective at best and scams at worst.
When pressed, practitioners of such classes profess that there’s no guarantee of success, and of course there’s no guarantee – but saying that as a legal defense when dissatisfied (and now broke) former students come running back with complaints is one thing; acknowledging the absence of a guarantee due to one’s understanding of the cutthroat world of Amazon, with the experience and know-how necessary to minimize the risk of disappointing results, is something else entirely.
Whether a class shows you what kind of product to buy from a warehouse in China or it teaches you some of the intricacies of FBA, Seller Central, and more for your own already-existing product, it simply can’t be enough because that’s not what Amazon is. It’s not a recipe waiting for your stellar missing ingredient, and it’s not university trivium you need to remember in case it pops up on an exam. Selling on Amazon is a full-time job, not an after-work hobby that can sustain itself with a few casual hours every week. Selling on Amazon is harder than it looks, and in order to not only make money but also avoid losing significant sums, consultancy rather than coaching is the key.
Business opportunity schemes that involve coaching, workshopping, or any other form of “training” are like birds that kick their babies out of the nest after a certain point: if they fly, they fly, and if they don’t, well, that’s not the mama bird’s problem. This isn’t enough because no matter how much one person knows about Amazon, it’s a full-time job keeping up to date with Amazon’s frequent limit and rule changes, another full-time job to act on those changes, and another full-time job to produce the goods you’re actually trying to sell on Amazon. Plus, a mistake or a misstep when you’re on your own could mean catastrophic monetary losses with no one to help you as you try to recoup what little you can.
An established consultancy firm, on the other hand, which has learned from early mistakes, has replicable success stories, and has a large number of specialized employees, has no intention of leaving anyone in the lurch. Rather than selling you free information that you could easily find online, Knoza’s services include Ad Management, Competitor Research, Content Optimization, Inventory Management, Review Building, Unauthorized Seller Oversight, Revenue Recovery, and more, focusing on the intricacies of what we know (i.e. Amazon) so you can focus on the intricacies of what you know (i.e. your product).
Amazon is too vast and complicated to manage on your own, whether your attempt involves a few hours every week or you try to completely throw yourself into the fray. You know your product, and we know Amazon. Other people have learned the hard way that if a way to make money on the site sounds too good to be true, it probably is. There is no reason for you to experience the same mistakes others have made, these dreams of getting rich quickly and with minimal effort. It takes hard work, time, and a full understanding of both the site and your product for a chance at success on Amazon. You know your product inside and out; we know the same for Amazon. Ditch the “Get Rich Quick” schtick, and if you want to actually want to see success on Amazon, then it’s time you learned about Knoza. Let’s get started.