If you spend your time selling on Amazon in Europe, Japan, or Mexico, then you’re probably already aware that you can find Amazon sellers’ addresses. If you access Amazon from anywhere else in the world, however, then you need this information more than most.
When buyers click on the “Sold by Store” name on a product page, it directs them to the seller’s profile page, currently only showing the seller’s name with no personal information attached. Starting on September 1, 2020, however, that’s going to change, and sellers will be unable to opt out of displaying their business name and address. Even worse, any buyer from Europe, Japan, or Mexico, on their own regional Amazon website, can already see the details you’ve submitted to Amazon – even if you only sell in the US. All a buyer has to do right now is add “.mx” to their Amazon URL, and a seller’s address is easily and immediately available.
This may be a concern for sellers who put personal information like their home address on Amazon, but more good than harm may come from this. Here is what this rule change can mean for you:
If you want to expand your operations but you don’t want your home address on Amazon for the world to see, this could be the push you need in the right direction. This could be the impetus for creating an LLC or business, which along with its countless benefits also lets you select that LLC or business’s address for the seller profile. Sure, this rule change is more of a stick than a carrot, but it gets you moving forward.
Seller profiles currently include a rather generic text that reads: “_____ is committed to providing each customer with the highest standard of customer service.” Nice and simple, it’s also bland and the default text for all sellers. You can change that in Seller Central by going to Settings, “Your Info & Policies”, and then clicking “Profile”. You can then put up to 10,000 characters of your own personalized copy to provide whatever other information you desire. True, this option won’t be a new experience on September 1, but like a treasure trove of ancient ruins revealed after a sandstorm, this personable tactic is a true diamond in the rough.
The anonymity of the internet lets people think they can get away with rather unscrupulous acts like hijacking your listing, essentially stealing your work and the profits that come with it. This can have disastrous effects, and being able to glean information on hijackers and resellers gives you an incredible advantage in the fight to provide legitimate services to Amazon buyers. You can even stay up to date on where your competitors are based out of. Perhaps most importantly, you can determine who’s being an Unauthorized Seller by comparing seller addresses to your wholesale rolodex – and then simply stop selling to them. No more working through Amazon to try and get them booted, no more going low to recapture the Buy Box; you stop the leak at its source, long before Amazon is even a consideration.
Whether your Amazon situation involves outdoing the competition or outsmarting resellers, this new rule change gives you unprecedented information to help you succeed. Amazon is always in the process of changing to improve the experience for everyone, and this update is no exception. It may require you to alter what you’re doing as a seller. It may make you happy that you’re ahead of the curve and don’t need to worry about any of this. But no matter what, it should make you think about your relationship with Amazon. Are you in this alone? Are you overwhelmed doing everything by yourself? With the services Knoza offers – like revenue recovery, case management, and competitor research – you don’t have to be.