Blog - Knoza Consulting

For those looking to scale and grow sales on Amazon, the website’s Demand-Side Platform (DSP) can certainly look tempting.  According to Amazon, it “enables advertisers to programmatically buy display, video, and audio ads both on and off Amazon”, plus sellers can reach exclusive audiences, access unique, high-quality inventory, appear in brand-safe environments, and build a […]

If you spend your time selling on Amazon in Europe, Japan, or Mexico, then you’re probably already aware that you can find Amazon sellers’ addresses. If you access Amazon from anywhere else in the world, however, then you need this information more than most. When buyers click on the “Sold by Store” name on a […]

As mentioned in an earlier article, the North America Remote Fulfillment (NARF) Program opens up US-based Fulfilled-by-Amazon (FBA) products to the markets of Canada and Mexico. While still in its early stages, the program’s potential impact has already exceeded expectations. Here’s a concise look at just what NARF can mean for you: What is Remote […]

Reviews are crucial for success on Amazon, from the ranking algorithm to simply the optics of a product. Ultimately, they can make or break a product. Here are four ways to request reviews, along with their pros and cons: Feedback Whiz/Feedback Genius Anyone who’s worth their salt on Amazon knows about at least one of […]

In light of the current COVID-19 pandemic, Amazon is suspending FBA (Fulfilled by Amazon) shipments in the US and EU for most goods sold on the website. This is due to the rise in online shopping for household staples and medical supplies, and as such they are temporarily disabling shipment creation (as well as taking […]

Knoza wasn’t the first online retailer guide, and it won’t be the last. It is, however, the best. Every e-commerce consulting firm rolls out lists of their biggest clients in order to show that they know what they’re talking about, that they’re worth your time, but they can never actually show why they’re special. Any […]

The Amazons of the world are all discrete – free shipping from Amazon.com does not mean free shipping from Amazon.co.uk, a gift card for Amazon.fr does not work for Amazon.de, and being FBA on Amazon.in means nothing on Amazon.co.jp. That last concern is about to change, however, at least for those living in Canada, the […]

Amazon product reviews are part of an Amazon Community built on openness and truthfulness, and are intended to be both helpful and relevant to consumers. Negative reviews can occur, and are allowed by Amazon because they are intended to add to the spirit of openness and helpfulness which drives the Amazon Community. Reviews, positive or […]

Brand Registry is about more than just proving you are who you say you are on Amazon. As stated on Forbes.com, Brand Registry “exists to help brands protect their product listings and offer additional tools to optimize those listings for success.” It’s an important step not only in legitimizing your presence on Amazon, but in […]

An Amazon guru, touted on his website as “One of the most sought after [sic] and well-respected leaders on entrepreneurship in today’s market”, has stated in one of his many talks that “When things are right, they’re easy.” He publishes videos which claim to provide hints, tips and methods to make millions selling on Amazon, […]