We Know Amazon

Blog - Knoza Consulting

The Truth About Amazon Prime

July 22, 2019

From a boathouse pitch to a hundred-million-subscriber phenomenon, Amazon Prime has changed the world of e-commerce and provided vast gains for online sellers. During the Prime Day 2018 sale, shoppers spent over $4 billion, with over $1 billion purchased from small- and medium-sized businesses (SMBs) in the first 24 hours alone. This massive moment for […]

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You, Your Website, and Amazon: Why Adapting Content is Crucial

July 8, 2019

Your brand’s website is its home. Selling on Amazon is completely different, and successful sellers are aware that while they can choose exactly what to say and how to say it on their own website, in their metaphorical home, they cannot use the exact same content on Amazon. Amazon is not your company’s home. Amazon […]

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Merge or Purge: What Amazon’s Changes Mean for You

June 24, 2019

For all anyone knows right now, Amazon may or may not be getting rid of Vendor Central. Or it may or may not be merging it with Seller Central. Or it may or may not be purging smaller vendors in an effort to increase profitability. Will any of this actually happen? Maybe. Or maybe not. […]

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Is Amazon Really the Future?

June 5, 2019

It’s a fair question. The Amazon you knew ten years ago is not the Amazon of today. Asking if Amazon is really the future doesn’t make you an optimistic neo-Luddite or a philosopher saddled with the baggage of unhealthy skepticism. It’s quite a reasonable question to ask. You can ask the same of any company, […]

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Are You Really Ready to Sell on Amazon?

May 6, 2019

At what point are you ready to sell on Amazon? This is never an easy question to answer, if only because this single question can be broken down into so many different questions: Do you have a product? Do you know it inside and out? Have you steeped yourself in Amazon’s rules and the methods […]

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Divinely Discontent: SMBs, Handstands, and the Evolving Amazon Consumer

January 28, 2019

In an April 2018 letter to shareholders, Amazon CEO Jeff Bezos heralded many milestones and noteworthy accolades. He announced that there were over 100 million paid Prime members around the globe, and that in 2017, and for the first time in their history, over half of the units sold on Amazon were from third-party sellers, […]

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Ditch the Get Rich Quick Schtick

January 18, 2019

The gold rush of this generation lies in Amazon: it’s where dreams are made, hopes are crushed, profits amassed, losses accrued. There are hopes of striking it rich right away armed with nothing but a product to call your own and a plucky sense of optimism. Making money on Amazon may involve a bit of […]

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Do You Know How Much Money Amazon Actually Takes From You?

November 15, 2018

Amazon is a juggernaut, a titan of the tech era and one of the most successful businesses in history. The world wants in on Amazon, from self-published first-time authors to well-established companies and manufacturers – and it is all to Amazon’s benefit, because as you make money, Amazon takes money several times over. You may […]

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Five Important Tips for a Successful Store Launch on Amazon

April 26, 2018

You signed up to sell on Amazon and listed your first product. Smart. Now what? 1. Setup a sponsored ad Even if you only spend $1/day, a sponsored ad will provide you valuable keyword data. When you run an ad, Amazon shares data with you related to what keywords people searched, how much the average […]

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Do Amazon Resellers Add Value?

February 27, 2018

Whether an Amazon reseller is honest or dishonest, there is not much upside for you. What is an Amazon Reseller? If you are in the product business and sell on Amazon, then you are likely already familiar with Amazon resellers: someone who buys product from you at a wholesale rate and lists it for sale […]

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